The Saudi Event Show

The Saudi Event Show 2026 will showcase the best that the Kingdom’s events and MICE industry has to offer. From thought-provoking seminars to leading event technologies, it is a must-attend event for anyone involved in organizing, running, marketing or selling special events and exhibitions dedicated to sports, concerts, theatre, cinemas, cultural, motorsports and franchise/licensed events in Saudi Arabia. In line with one of the pillars of the Kingdom’s Vision 2030 - to create a vibrant society, this year’s edition will focus on the development of live and entertainment events in the Kingdom’s ever-expanding entertainment sector. The event will feature world-class, industry leading innovation from technology providers and event management agencies to entertainment providers and concert and event promoters. It will be the one-stop-shop for those wanting to contribute to the development of the entertainment sector by providing exciting and tailored entertainment options and experiences for the people of Saudi Arabia.