Al Arabia awarded project with Sela to invest exclusive ad rights for Darb Al-Hijrah

Arabian Contracting Services Co. (Al Arabia) was awarded a project to Sela, a subsidiary of the Public Investment Fund (PIF), on Feb. 19 to invest the exclusive advertising rights for the Darb Al‑Hijrah Project.

According to a statement to Tadawul, the company said the project includes the construction, operation, and maintenance of all types of advertising billboards using the latest technologies across the Darb Al-Hijrah Project, distributed along highways, secondary roads, and bus stations.

The contract operates under a revenue-sharing model with no minimum guaranteed amount, the company added.