PureHealth Brand Portfolio Reaches AED 11 Billion, Named Middle East’s Leading Healthcare Brand in 2026 Brand Finance Report

PureHealth has reaffirmed its position as the UAE’s leading healthcare brand portfolio in Brand Finance’s UAE 50 and Middle East 150 2026 rankings. The Group’s combined brand value reached AED 11 billion, marking an increase of 23% year-on-year.

This performance is further reinforced by the strong rankings of key subsidiaries, with three of PureHealth’s brands recognised among the UAE’s top 10 strongest brands across all sectors:

• Daman ranked 7th among the UAE’s strongest brands with a Brand Strength Index (BSI) score of 83.3, and increased its brand value to AED 1.2 billion, up 19% year-on-year, reflecting its continued leadership in insurance and expanding customer reach
• SEHA ranked 9th among the UAE’s strongest brands with a BSI score of 80.4, and reached AED 3.61 billion in brand value, growing 21% from the prior year, maintaining its position as one of the most established and trusted healthcare networks in the country
• Sheikh Shakhbout Medical City (SSMC) ranked 10th among the UAE’s strongest brands with a BSI score of 80.3, and recorded a brand value of AED 1.2 billion, increasing by 50% from 2025, demonstrating strong growth as a flagship facility for complex and specialised care

Shaista Asif, Group Chief Executive Officer of PureHealth, said: “This recognition reflects the scale and strength of PureHealth’s integrated platform and the role it plays in shaping the future of healthcare in the UAE. By bringing together care delivery, insurance and advanced clinical capabilities, we are building a more connected, data-driven system designed to deliver better outcomes at every stage of the consumer journey. As we continue to expand internationally, we remain focused on scaling this model and accelerating innovation in in AI-enabled care and consumer solutions.”

The rankings build on PureHealth’s sustained growth trajectory, expanding international footprint, as the Group continues to scale its presence across key global markets and strengthens its integrated Care and Cover model.

The Brand Finance UAE 50 - 2026 report highlights economic diversification and AI adoption as key drivers of brand growth. Against this backdrop, PureHealth’s performance underscores the growing importance of integrated healthcare platforms in delivering both economic value and long-term system impact. By combining scale, clinical excellence and a unified ecosystem approach, PureHealth continues to strengthen its leadership position in the UAE while building a foundation for sustained international growth.

-ENDS-