Saudi Arabia’s Outdoor and Adventure Tourism Market Takes Center Stage at DUNES Expo 2026

As Saudi Arabia accelerates the development of its tourism and outdoor recreation sectors under Vision 2030, industry leaders, global brands and adventure specialists will gather in Riyadh for DUNES Expo 2026, the Kingdom’s first dedicated exhibition for the outdoor and adventure industry.

The exhibition will take place 19–21 November 2026 at the Riyadh International Convention & Exhibition Center (RICEC), bringing together more than 100 exhibitors across 9,000 square meters of exhibition space and is expected to attract over 50,000 visitors from across Saudi Arabia and the wider region.

Designed as a specialized platform for the rapidly expanding outdoor lifestyle sector, DUNES Expo will showcase innovations across camping and expedition gear, overlanding vehicles, marine and water sports equipment, outdoor technology, adventure tourism services, and lifestyle products.

The three-day exhibition will also feature live product demonstrations, interactive workshops, and experiential showcases, offering visitors the opportunity to engage directly with the latest developments in outdoor exploration and adventure activities.

DUNES Expo is supported by key national sports and adventure organizations, including the Saudi Arabian Extreme Sports Federation, Saudi Life Saving Federation, and Saudi Surfing Federation, among others. Their participation reinforces the event’s role as a premier platform for the outdoor and adventure industry in the Middle East.

The event comes at a time when Saudi Arabia is expanding access to its diverse natural landscapes; from deserts and mountain ranges to coastlines along the Red Sea and Arabian Gulf, creating new opportunities for tourism operators, outdoor brands and recreational service providers.

According to Alexander Grant, Chief Executive Officer of ArabiaFairs, the exhibition reflects the Kingdom’s growing momentum in outdoor tourism and experiential travel.

“Saudi Arabia is entering a new era for outdoor tourism and adventure experiences. With the Kingdom’s extraordinary landscapes and strong government initiatives under Vision 2030 and the Quality of Life Program, the outdoor sector is becoming one of the most dynamic areas of tourism development,” said Grant.

“DUNES Expo has been created as a focused industry platform to connect global expertise with Saudi Arabia’s rapidly expanding market, while supporting the growth of outdoor activities, adventure tourism and recreational lifestyles across the region.”

By bringing together international brands, regional distributors, tourism operators, government stakeholders and outdoor communities, the exhibition aims to position Riyadh as a key meeting point for the outdoor and adventure industry in the Middle East.

With growing interest in camping, overlanding, water sports, adventure tourism and outdoor recreation, DUNES Expo is expected to play an important role in supporting the Kingdom’s ambition to become a leading destination for nature-based tourism and outdoor experiences.

About ArabiaFairs

ArabiaFairs is an international exhibition and conference organizer focused on developing specialized industry platforms across the Middle East. The company works with global brands, government stakeholders and industry leaders to create events that support business growth, knowledge exchange and market development across emerging sectors.