25 Sha'aban 1447 - 12 February 2026
    
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Eye of Riyadh
Business & Money | Thursday 12 February, 2026 2:46 pm |
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Saudi Subsidiary of 3D Factory Korea Receives Guinness World Records Pre-Approval for World’s Highest Mountain Media Facade

Ruyah Faidah (Vision Plus), the Saudi Arabian subsidiary of the global tech leader 3D Factory Korea, has officially announced its pre-approval from Guinness World Records for the "World’s Highest Mountain Media Façade." Perched at a breathtaking altitude of 1,738 meters atop Al-Hada Mountain, the project serves as a digital landmark for pilgrims traveling to Makkah. This monumental achievement aligns with the goals of Saudi Vision 2030, blending cutting-edge infrastructure with cultural respect to create a world-class digital landmark.

 A Masterpiece of Innovation and Vision

The project is the result of a 10-year exclusive partnership with the Taif Municipality. To ensure maximum safety on the winding roads, Ruyah Faidah deployed precision-engineered laser systems and anti-glare mountain media facades, offering a seamless digital display that prioritizes road safety and visual comfort for all travelers.

 "This record-breaking achievement is a powerful testament to our world-class technological capabilities and our commitment to advancing Saudi Arabia’s digital future," stated Mr. Brian Oh, Chairman & CEO of Ruyah Faidah and 3D Factory Korea. "We are grateful to the Saudi Government and Taif Municipality for their trust. This project will elevate Taif’s global profile, bolster tourism, and drive long-term economic growth."

 Strategic Growth and Financial Milestones

The venture has already garnered significant momentum within the regional business community:

  • Strong Backing: The initial $6.5 million phase received over 50% of its funding from the Saudi-based Zetta Technology.
  • Commercial Launch: Full operations are set for April. The company has already secured contracts with global companies, with all content curated to meet local and cultural standards.
  • Expansion: Following a VIP and Guinness event in March, the company will launch Phase 2, effectively doubling its current investment.
  • Long-term Yields: The company aims to reach an operating profit of $150 million by 2034.

 This landmark installation not only welcomes visitors with essential information but does so while adhering to the highest local and cultural standards, ensuring it remains a source of pride for the Taif region and the Kingdom at large.

 About Ruyah Faidah & 3D Factory Korea

3D Factory is a global leader in advanced digital technology, specializing in digital signage, XR, holograms, and metaverse solutions. Since its inception, the company has pioneered visual innovation, securing a top-tier position in the global tech landscape.

The company’s excellence is backed by prestigious accolades, including the ITU Telecom World Recognition of Excellence (2016). In 2021, it was selected as a "Global ICT Future Unicorn" by the Korean Ministry of Science and ICT (MSIT) and won the Minister’s Grand Prize at the 5th 4th Industrial Revolution Awards.

 3D Factory has consistently achieved "world-first" milestones:

  • 2011: 4th globally to launch "Glasses-free 3D DOOH" advertising.
  • 2016: 3rd globally to host a hologram performance for a legendary deceased singer.
  • 2017: 3rd globally to commercialize VR LBE (Location-Based Entertainment).
  • 2022: Launched the Real Madrid CF Metaverse, providing fans with an unprecedented immersive experience.

In 2024, the company accelerated its Middle Eastern expansion by signing a strategic outdoor advertising agreement with the Saudi Taif Municipality. This led to the establishment of Ruyah Faidah, its Saudi Arabian subsidiary. Ruyah Faidah is dedicated to transforming Saudi Arabia’s urban and natural landscapes into interactive digital landmarks, supporting the Kingdom's Vision 2030 by merging futuristic technology with local heritage.

 3D Factory Korea continues to redefine digital interaction, bridging reality and the virtual world across the globe.

 Official Website: https://3dfglobal.com/

 

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