SERA introduces consumer protection framework

Saudi Electricity Regulatory Authority (SERA) launched today, Nov. 27, its new consumer protection framework, in an event attended by Minister of Energy Prince Abdulaziz bin Salman.

According to a statement published on the authority’s X account, SERA Governor Abdullah Al Bishi said the framework, developed in cooperation with leading global companies, marks a transition to a new phase in regulating the electricity sector.

It aims to enhance consumer experience by making electrical service more reliable and sustainable.

He added that the authority’s 2025 strategy outlines a more efficient and proactive future vision, with a mission centered on regulating electricity activities fairly and protecting consumers proactively.

The governor also noted that the authority has chosen a proactive approach to handling incidents, understanding consumer experience, analyzing indicators, and taking action before consumers are affected.