Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE

In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from Saudi Arabia & UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how TV viewership, as well as the time spent on TV entertainment have significantly increased for Arab audiences across both Dubai TV and Dubai ONE