Diriyah Co. signed a lease agreement with Apple to open its flagship store in the heart of Diriyah Square, marking a major milestone in the development of the premier retail district, SPA reported.
This announcement follows Apple’s recent confirmation that it will introduce the first of several flagship store locations across Saudi Arabia starting in 2026, including the iconic store at the site of Diriyah, home to the UNESCO World Heritage site At-Turaif.
In July, Apple announced plans to expand its retail presence in Saudi Arabia with the launch of its online store and Apple Store app. Apple revealed in December that it would expand in Saudi Arabia, starting with the launch of its online store in summer 2025.
Apple launched its online store in Saudi Arabia in July, after it announced plans to expand in Saudi Arabia in December 2024, Argaam data showed.
The company also plans to open its first physical Apple Store in the Kingdom in 2026.