Deal Expo 2026 to Drive Riyadh’s Year-End Retail Momentum at RICEC

Deal Expo 2026 is set to take place from 26–29 December 2026 at the Riyadh International Convention & Exhibition Center (RICEC), positioning itself as one of the capital’s most dynamic consumer retail platforms.

Aligned with Saudi Arabia’s Vision 2030 and the Kingdom’s rapidly evolving retail and lifestyle landscape, Deal Expo is designed as a high-volume B2C marketplace connecting brands and retailers directly with a large base of active consumers in a fast-paced, transaction-driven environment.

The event will bring together a diverse mix of sectors including fashion, perfume, lifestyle, electronics, beauty, and everyday consumer goods, offering visitors a comprehensive and engaging shopping experience.

With an expected attendance of over 50,000 visitors, the exhibition provides brands with a powerful opportunity to drive immediate sales, enhance brand visibility, and engage directly with consumers during one of the year’s peak retail periods.

Strategically timed at the end of December, Deal Expo capitalizes on heightened consumer spending activity, making it an ideal platform for product launches, promotional campaigns, and inventory movement.

“Deal Expo is designed to create a direct and impactful connection between brands and consumers, offering a focused retail environment where businesses can achieve measurable results within a short timeframe,” said Alexander Grant, Arabiafairs Chief Executive Officer

Located at RICEC and supported by seamless access via Riyadh Metro, the event ensures strong visitors’ flow and accessibility throughout the three-day exhibition.

Deal Expo 2026 aims to establish itself as a key commercial driver supporting retail growth, consumer engagement, and market expansion in Saudi Arabia.

Riyadh | 26–29 December 2026
https://deal-riyadh.com