Saudia Named “Best Cabin Crew in the World” at the Business Traveller Awards 2025

Saudia, the national flag carrier of Saudi Arabia, has been named “Best Cabin Crew in the World” at the Business Traveller Awards 2025, held in London. The recognition marks a milestone achievement for Saudia and follows last year’s win for the same award at the Business Traveller U.S. 2024 Awards. 

This back-to-back international recognition reaffirms Saudia’s position as one of the world’s leading airlines in hospitality and guest experience. The award reflects the professionalism, warmth, and authenticity of Saudia’s cabin crew, who bring Saudi hospitality to life for guests on each flight.

Mr. Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said: “At Saudia, our cabin crew are the living expression of Saudi hospitality in the skies. To be recognized for the second consecutive year as ‘Best Cabin Crew in the World’ is a powerful affirmation of their grace, professionalism, and heartfelt service. It shows that our commitment to genuine care and world-class hospitality excellence is resonating globally. As the Kingdom of Saudi Arabia rises, so does Saudia, thanks to the remarkable cabin crew who carry the spirit of Saudi Arabia to every destination and bring the world closer to the Kingdom.”

Mr. Michael Keating, CEO of Ink, owner of Business Traveller, stated: “Saudia’s cabin crew have demonstrated an extraordinary balance of professionalism, grace, and genuine warmth that truly stands out on the world stage. Their service represents the best of modern hospitality; thoughtful, poised, and deeply human. The judges wholeheartedly supported the public vote in recognising Saudia’s remarkable consistency, where every interaction feels considered and personal, reflecting a brand culture that’s both proudly Saudi and globally refined.”  

Now in its 43rd year, the Business Traveller Awards are among the most respected recognitions in global aviation and hospitality. Winners are determined through a combination of global reader votes, independent market research, and final evaluation by a distinguished judging panel of travel and hospitality experts.

Saudia continues to enhance its guest experience through innovation, training, and service excellence. The airline is investing in the largest transformation in its history, with new aircraft, elevated in-flight products, and a renewed focus on authentic Saudi hospitality that engages the five senses, ensuring every journey reflects the warmth and generosity of the Kingdom.